.audience-shell {
  padding: clamp(28px, 4vw, 50px);
  border: 1px solid var(--line-2);
  border-radius: 28px;
  background:
    radial-gradient(60% 120% at 10% 0%, rgba(212, 119, 34, 0.1), transparent 60%),
    linear-gradient(150deg, rgba(25, 19, 12, 0.95), rgba(11, 9, 7, 0.98));
}

.audience-top {
  display: grid;
  grid-template-columns: 1fr 0.85fr;
  gap: 40px;
  align-items: end;
  margin-bottom: 32px;
}

.audience-top h2 {
  max-width: 20ch;
  margin-bottom: 0;
}

.audience-top p {
  color: var(--text-2);
  font-size: 0.94rem;
}

.chips {
  display: flex;
  flex-wrap: wrap;
  gap: 9px;
}

.chip {
  padding: 10px 16px;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.03);
  color: var(--text-2);
  font-size: 0.84rem;
  cursor: pointer;
  transition: color 0.3s var(--ease), border-color 0.3s ease, background 0.3s ease, transform 0.3s var(--ease);
}

.chip:hover {
  border-color: var(--line-2);
  background: rgba(240, 160, 75, 0.07);
  color: var(--text);
}

.chip[aria-pressed="true"] {
  border-color: transparent;
  background: linear-gradient(135deg, var(--gold-hi), var(--gold));
  color: #1b0d02;
  font-weight: 600;
  box-shadow: 0 8px 24px -10px rgba(240, 160, 75, 0.8);
}

.audience-read {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 22px;
  align-items: start;
  margin-top: 28px;
  padding-top: 26px;
  border-top: 1px solid var(--line);
}

.audience-read .label {
  padding-top: 5px;
  color: var(--muted);
  font-size: 0.68rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  white-space: nowrap;
}

.audience-read-text {
  transition: opacity 0.28s ease, transform 0.28s var(--ease);
}

.audience-read-text.is-swapping {
  opacity: 0;
  transform: translateY(6px);
}

.audience-read-text h3 {
  margin-bottom: 6px;
  font-family: var(--display);
  font-size: 1.15rem;
  letter-spacing: -0.02em;
}

.audience-read-text p {
  max-width: 62ch;
  color: var(--text-2);
  font-size: 0.9rem;
}

.audience-read-text .via {
  display: inline-flex;
  align-items: center;
  gap: 7px;
  margin-top: 10px;
  color: var(--gold);
  font-size: 0.76rem;
}

.audience-read-text .via svg {
  width: 14px;
  height: 14px;
}